In 2025, customer patience is shorter, delivery expectations are higher, and brand loyalty is tied directly to post-purchase experiences. A smooth checkout is no longer enough since customers expect transparency at every step of the customer journey.
Shipment tracking is the process of communicating the order status to your customers from the moment of the purchase until they receive their package. According to McKinsey report, nearly 50% of online shoppers track the progress of their orders which makes a clear shipment tracking system more than a bulleted point in your to-do list as an online seller.
Let’s break down three reasons why advanced shipping tracking makes a difference in the logistics industry and how it will benefit not only your customers but your business as well.
Integrate Shipment Tracking to Improve Customer Satisfaction
Tracking builds trust. From the customer’s perspective, shipment tracking provides a clear and transparent view of the transport process. When buyers receive timely and accurate delivery updates, they feel more confident in your service. This transparency helps reduce post-purchase anxiety, gives customers the ability to plan around their deliveries, and thus gives a positive customer experience. Imagine someone ordering a birthday gift from your store. For them, knowing exactly when it arrives is essential.
According to recent studies, 86% of customers claim their willingness to pay more for an item from a company that gives great customer experience. Satisfied customers, in their turn, are the drivers of conversion as they are highly likely to return and recommend your store.
Cost Savings Through Automation and Fewer Support Inquiries
International shipment tracking reduces the volume of customer service inquiries helping your support team focus on core tasks and lower the burnout risks. When customers are able to self-check the status of their orders, your support team can spend less time answering “Where is my package?” and making manual status checks.
With advanced tracking, data flows automatically from carriers into your system and is displayed to customers. In case a shipment is delayed, held at customs, or delivered to the wrong address, with shipment tracking feature, you can reroute, contact the carrier, or inform the customer, reducing the cost of reshipments, returns, or refunds.
Data Insights for Smarter Logistics
Beyond visibility and customer experience, shipment tracking provides a rich source of data analytics. You can analyze delivery performance, shipping delays, and e-commerce fulfillment bottlenecks – all of which help you improve decision-making and grow more efficiently.
At Meest, we aim to advance shipment tracking and make it easy and accessible for international e-commerce sellers. We offer shipment tracking solutions tailored for businesses of all sizes. Our system integrates directly with your store, giving you full visibility into the entire “travel history” of each package. As an e-store owner, you have full control over what customers see and enable intervention in case any issues occur. So whether you ship a dozen packages a month or thousands a day, Meest’s solution helps you cut costs, improve performance, and keep customers coming back.